Skincare Brand MAËLYS, Perfect for Moms, Joins the “Skincare We’re Loving” Section at Ulta
MAЁLYS is breaking the mold of the body care category by using a unique combination of data, marketing, and product innovation to create skincare and beauty solutions for women of all skin types including moms experiencing skin issues related to pregnancy and motherhood. Their power-packed, clinically tested formulas deliver real results allowing women to shape, tone, and tighten their way to the body they want and deserve.
Recently, the brand’s retail expansion allows Ulta Beauty customers to find the tools they need to tighten, firm, tone, and become the best version of themselves by finding MAËLYS within the new “Skincare We’re Loving” section of Ulta Beauty.
Customers can shop seven of MAËLYS’ best-selling body reshaping products in Ulta stores nationwide and on Ulta.com, including:
- B-TIGHT Lift & Firm Booty Mask ($49) – Clinically proven to reduce the appearance of cellulite and helps to visibly firm the look of skin around the booty and thighs.
- B-THICC Booty Enhancing Mask ($49) – Clinically proven to help the booty appear volumized and voluptuous, visibly tightens the skin, and helps the area appear firm.
- B-FLEX Lift & Firm Arm Cream ($49) – Clinically proven cream that targets the appearance of loose underarm skin, helping to create a tighter, sleeker, more firm-looking arm.
- B-PERKY Lift & Firm Breast Mask ($49) – clinically proven to help to give an overall healthy glow and improve the appearance of the bust area.
- GET-CHEEKY Enriched Cellulite Oil ($35) – Enriched cellulite oil that helps to reduce the appearance of cellulite and dimples thanks to clinically proven ingredients that target the look of fatty skin
- GET-SPRUNG Enriched Stretch Mark Oil ($35) – enriched stretch mark oil that helps to promote supple skin before stretch marks appear and reduces the appearance of existing stretch marks.
“As one of the fastest growing DTC beauty brands in the US, we saw a huge demand for our products to be available on other channels – it became clear that now is the time to also focus on our retail expansion,” said Rom Ginzburg, CEO of MAËLYS. “Ulta Beauty is a world-class retailer with a national presence, incredible omnichannel retail experiences, and a brand ethos that mirrors our customer’s profile incredibly well. Our goal is to enrich the customer experience by making it easier for them to shop in the places they love, thereby enabling them to conveniently find products that provide exceptional results and bare-it-all confidence. As body skinification continues to rule in the body care category, with MAËLYS at the forefront, there is limitless opportunity for our partnership with Ulta Beauty.”
To shop the entire collection at Ulta click HERE.
