Mixed Up Clothing Collaborates with Target with Focus on Empowerment and Diversity
Leading children’s apparel brand Mixed Up Clothing, is known for its vibrant prints and cultural storytelling. Recently the brand proudly announced a new collaboration and its launch at Target.com with a focus on empowerment, diversity, and inclusion to a broader audience.
Afro-Latina Sonia Smith Kang founded the brand. She is a proud military professional born in Puerto Rico stationed on the Hawaiian island of O’ahu. Married to a first generation Korean American and a mother of four, Sonia identified a significant gap in the children’s fashion industry for quality apparel that represents diverse backgrounds.
Partnering with Target holds special significance for Sonia Smith Kang. Growing up in Pacoima, when Target was built, it became an anchor for her community. It was where she shopped with her family and where her grandpa taught her to drive in his VW Rabbit. This partnership symbolizes a full circle moment for the brand owner.
“Launching Mixed Up Clothing on Target.com is a dream come true,” says Sonia Smith Kang. “Our clothes are celebrations of different cultures, fostering inclusion and a sense of belonging. We are excited to share our vibrant designs with even more families through this partnership with Target. Our unique designs center culture, connect communities, and allow children to celebrate their heritage. This collaboration is not just about our line; it’s a win for small BIPOC-owned businesses striving to partner with large retailers.”
Sonia lives in Los Angeles and loves her community. In 2023, she was awarded the “Woman of the Year” award for Assembly District 43. She serves as Vice President of Multiracial Americans of Southern California (MASC) and sits on the Regional Advisory Council for Southern California Public Radio (SCPR). As co-founder of Mixed Heritage Day, Sonia was recognized at Dodger Stadium by the Mayor of Los Angeles for her impactful community work.
Black and Latina founded, Mixed Up Clothing is certified by the National Minority Supplier Diversity Council (NMSDC).
By offering these multicultural designs on Target.com, Mixed Up Clothing aims to reach families who value diversity. This collaboration underscores the large retailer’s commitment to supporting inclusive brands and providing customers with products that reflect the richness of different cultures. For more information about Mixed Up Clothing and to shop the collection, visit Mixed Up Clothing now available at Target.
