Fashion Retailer Primark Opens its Doors to Detroit-Area Shoppers
Primark Enters Michigan with Opening at Great Lakes Crossing Outlets
Primark, the international fashion retailer that offers quality products at value prices, recently opened a new store at Great Lakes Crossing Outlets in Auburn Hills, Michigan. This is the first Primark store in the mitten state.
This new location will not only spread “Primania” to Detroit-area shoppers for the first time ever but is also conveniently located in close proximity to the I-75, catering to shoppers beyond the state as well.
Following the retailer’s store opening last month at the Florida Mall in Orlando, Primark’s ongoing expansion within the U.S. market continues its momentum with its Great Lakes Crossing Outlets opening. This new store will bring Primark to 27 US stores, across 11 states, and to more than 450 stores globally. Primark has resonated with value shoppers across the U.S., as shoppers look for quality, affordable options, and sees Great Lakes Crossing Outlets as a key part of its ongoing strategy.
“We’re ready to offer not only the Auburn Hills community, but shoppers coming in from around Detroit, the larger state of Michigan and bordering Canada, an unmatched shopping experience that is so Primark,” said Kevin Tulip, President of Primark US. “This store is an important piece of our US growth, as we continue to expand westward.”
There is something for everyone at Primark, from everyday essentials to extensive licensed product collections. Shoppers will discover this season’s standout styles for women, men, and kids, as well as accessories, beauty, and homeware at amazing prices. Ladies can prepare for chillier temperatures with gloves from $2.50, boots from $10 and wool coats from $26. Kids license tees are available from $5 and kids outerwear from $13. Local fans can even secure their favorite sports offerings without breaking the bank, including Detroit Pistons NBA and Detroit Lions NFL collections starting at $14.
To help shoppers find what they’re looking for at Great Lakes Crossing Outlets, Primark’s website allows customers to browse its product offering and check which products are available in their local store. To check it out, please visit: www.primark.com. Shoppers can also sign up here to get email updates on Primark’s latest product drops, style inspiration, store events, and more.
