When I travel, which I do A LOT, I really appreciate the little things that different hotels offer to make the experience special. Some people think traveling is so glamorous, but in fact it is tiring and can be emotional after being away from family.
I’ll never forget when I stayed in a Double Tree for the first time. It smelled like warm, fresh baked cookies when I arrived… just like the ones mom use to bake when I was a kid. The familiar smell of home gave me a warm and fuzzy feeling and melted the stress from my travels…
DoubleTree by Hilton knows the “little things” mean everything when it comes to a memorable travel experience, which is why the hotel brand asked through social media what “little things” would make their travel experiences brighter. Based on the nearly 5,000 responses so far, the fast-growing hotel brand is taking the valuable feedback and hitting the road for ayear-round, 50-city tour to share some of those “little things” they requested. What’s more, the brand will be “swarming” the city to deliver real-time “little things” requests the brand receives on Facebook and Twitter. Surprise stops to deserving community groups and charities are also planned along the route.
On Friday, May 25, the DoubleTree by Hilton Little Things Project will visit Detroit’s Campus Martius Park for a unique pop-up event experience to offer tourists and locals a welcome break from a hectic day. The DoubleTree by Hilton Little Things Project tour will also be paying a special visit to the Michigan Veteran’s Foundationat noon to give the Veterans a sweet treat during their pre-Memorial Day event.
The Little Thing Project event will be marked by the landmark “Tell Me Tree,” an inviting respite where residents and travelers will be able enjoy a variety of “little things” experiences and giveaways they told us would make their travel brighter, including:
- · Local deals and offers, to provide visitors and residents alike an exclusive bargain while they’re traveling in the city. In Detroit, we’ll be providing event visitors with discounts to some of the top to-dos for Memorial Day weekend, including discounts to Motown Museum and The Henry Ford, and buy-one-get-one deals for Finn & Porter restaurant. All of the special offers will be on a first-come, first-served basis.
- · The sweet treatof one of DoubleTree by Hilton’s chocolate chip cookies – our brand’s legendary icon for warm and welcoming service
- · Free WiFi for visitors to stay connected during their day, relaxing in our lounge to send an email or go online;
- · A “power bar” where visitors can take a moment to “recharge” by powering their electronics before heading to their next destination;
- · And DoubleTree by Hilton will continue to listen and deliverthose “little things” event attendees are telling us would brighten their days as the tour makes its way from city to city.
In addition to the event experience, Little Things Project ambassadors will be driving a “Swarm Car” throughout the city, asking travelers via Twitter what “little things” would make their day brighter and surprising select lucky people by fulfilling their request. Caught in the rain and need an umbrella? Spilled coffee on your shirt and need a new one? Like a free cab ride to the airport? Consumers can tweet to @DoubleTree with their requests using #LittleThings for the Swarm Car to turn their request into a reality.
People can also follow the journey and submit new “little things” by visiting theDoubleTree by Hilton Facebook Page. Here people can also enter the Little Things Project Sweepstakes to win instant prizes and a $25,000 dream vacation getaway. Additionally, consumers can get an inside peek at tour stops through Instagram using #LittleThings, as well as follow the tour on Twitter (www.twitter.com/doubletree) and YouTube (www.youtube.com/doubletreehotels).
