I was invited to Ford last week to hear their big announcement, the rear passenger inflatable seat belts and I was pretty impressed, but what really impressed me is what I got to see after the big press conference and lunch.
About six of us, five mommy bloggers and one daddy blogger, were invited to tour Ford’s Safety Lab to see what goes on behind the scenes when it comes to Ford making safe, reliable cars for the consumer. I hope I can convey the passion I now feel for the Ford brand.
A few facts I learned:
- Ford’s top priority for drivers of their cars is safety.
- Ford was the first automaker to offer seat belts.
- Ford was the first automaker to begin air bag research and the first to develop air bags.
- Ford was the first automaker to offer stability control and side air curtains with rollover protection
- Ford was the first automaker to offer three-point seat belt with auto-locking retractor
- the list goes on and on…
Did you know that Ford goes above and beyond the safety standards? They are given a set of standards that they follow, but they have added tests that are necessary to them, but not to the government. In the past, these “extra” tests they have administered have been adopted by the government. Ford does 2-3 crash tests per day! That’s about 7,000 tests per year!
I was relieved and refreshed by all of the information I received on the Ford Safety Lab tour. I got to see an airbag go off, I saw a bicycle ram into the side of a car and I met the crew behind the scenes that have the job, day after day, of testing and retesting the vehicles that carry the most precious cargo ever, our children. They were men and women that were smart and well educated that welcomed us into what felt like, their home.
And, when Scott Monty made the comment, “We rarely look in the rear view mirror,” I could feel the sincerity in his voice.
Courtney is the ultimate multitasking mom! She runs three blogs Giftfully Simple, The Digital Mommy and Detroit Mommies , is a Social Media Marketing Consultant and has 3 girls under 6 years old. Courtney is the founder of Detroit Mommies. You can follow her on Twitter @theappleofmyeye. She has worked with companies like Johnsons & Johnsons, Dove, e.l.f., Stride Rite, Sorel, 20th Century Fox, The Palace, Melissa & Doug, Panera, Tiny Prints and Ford (to name a few). Courtney is a Purex® Insider and a Max Mom for Office Max.
